Goddess Chanel does not like people who are too negative. She had to make sure that this guy learned that positivity was important and that he had to change his views. And he also had to stop telling others negative things. And that is why she facesat on him so as to drill it into him that he had to change. She did it a few more times and after a few days, he got the point and made baby steps.
Goddess Chanel did not like how her employee performed. He had dismal sales numbers and she wanted him to do something about it. She crushed him with her boots right after she had facesat on him. And she got him to promise that he would never be lazy and that he would work harder to bring in better sales. She warned him that if he did not, he would only have himself to blame.